Fathom
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Packed with resources for any enterprise exploring digital revenue opportunities, Fathom supports start-ups, home entrepreneurs and businesses in any sector. Learn to build digital assets, implement strategy, drive campaign marketing and more.

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About the Fathom Studio

Fathom offers a full-service web and digital business development team. We leverage world-class visual development tools to strategise, design and build digital products faster and cheaper than is traditionally possible.

Fathom Agency
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Fathom

Fathom People

The best talent in the creative world is freelancing, not chained to a money grinder.

Jeff Strang

Digital Tool Creator, Marketer, Founder

Jeff's a broadly experienced marketing entrepreneur specialising in strategy, platform development and digital commerce. He recognises that the long-term success of such work relies of top-level brand development, marketing and content support.

Jeff Strang
David Bayer
David Bayer

David Bayer

Graphic Designer, Illustrator, Artist - Freelancing Associate

Hello, my name is David Bayer, a graphic designer, illustrator and artist specialising in logo designs and artwork.

Working based in Japan for 13 years, running my own business, creating curriculum and content for language schools, I developed a style based on the Japanese concept of Shokunin 職人 (artisan).

Every artwork - picture, poster, design and logo - is approached with mindfulness. For the client, the ethos translates to a business culture of care and good humour.

Designs I create are an investment crafted to continually communicate your message 24-hours a day, seven days a week.

I love that my craft commits me to learn about new industries and people. Their goals and future ambitions inform work intended to present information to the world in unique and innovative ways.

My key creative advantage is an ability to listen, understand and empathise with the challenge.

Establishing a comfortable and positive environment in which to communicate is a strength I bring to every collaboration. Ensuring my openness to new ideas and changes during the process is essential to delivering the best possible outcomes.

This is what we will do, happily create your designs together.

David Bayer

Graphic Designer, Illustrator, Artist - Freelancing Associate

Graphic designer, illustrator and artist, David Bayer worked based in Japan for 13 years, developed a style based on the Japanese concept of Shokunin 職人 (artisan). His mindfulness approach is reflected in every engagement and output.

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Simone Cashmore
Simone Cashmore

Simone Cashmore

Graphic Designer, Layout Specialist - Freelancing Associate

Hi - I’m Simone Cashmore, an Auckland-based Graphic Designer with a passion for beautiful brands!

I started design-life in the Fashion industry where I fell in love with typography and found myself more consumed by the magazine layouts than the clothes on the page. This led me to Graphic Design, where I discovered a powerful medium for storytelling. From the strategy and planning, through to the creative development, it’s all part of the forming of a great piece of design and therefore a great story. I love the challenge of conveying a brand’s message simply, cohesively and beautifully.

My experience is in brand positioning & identity, print & digital marketing collateral, social media management & content creation, and I'm starting to take on more website design which has been awesome.

I love collaborating with other creative people and I believe that the best outcomes are the ones where everyone plays to their strengths and has a good time.

Simone Cashmore

Graphic Designer, Layout Specialist - Freelancing Associate

Auckland-based Graphic Designer, Simone Cashmore has a passion for beautiful brands. With a fashion industry background, Simone's intuitive understand of storytelling through design is an immeasurable asset to every project.

Full Profile
Scott MacDonnell
Scott MacDonnell

Scott MacDonnell

Video Production - Freelancing Associate

Fathom Associate, Scott Macdonnell owns a video production agency specialising in creating video content designed to primarily engage the audience, but also deliver on critical commercial objectives with a marketing perspective.

As Director of NZ Fishing World, a fully digital media platform, Scott’s work in video production has evolved from client’s demands for this hungrily consumed format.  

His clients are commonly from the marine industry where a specific range of skills and equipment are required to produce video content in the harsh oceanic environments.  Moving subjects and horizons, harsh sun, wind and salt spray can provide a considerable challenge for film production.

By no means limited to the water, Scott is more than happy working on land-based clients where he finds the environment is more easily controlled and has produced work recently such as for FUSO Trucks and Tairawhiti Gisborne Tourism.

Scott’s production values suit SME clients requiring cost-effective video created on a limited budget for online marketing purposes.

With over twenty years of corporate marketing experience, including senior marketing management roles with Mitsubishi Motors, Mediaworks (TV3), Television New Zealand, MSN, and Fairfax, Scott is fluent in all mainstream media.  He understands the critical aspects of the customer journey and will ensure that end outcomes are considered within the project.

It’s not just about shooting pretty pictures, and this is important when constructing video-based marketing initiatives.

Results matter, and having also owner-operated a large Avanti Bicycles retail outlet for 6 years, Scott appreciates the nature, challenges and opportunities in the retail market, and the importance of every dollar spent on promotional collateral.

With so much customer-facing and service experience, you’ll find Scott easy to work with.  

Using DSLR, small cinema cameras, gimbals, and drones, no location is impossible, and all briefs are welcome.

Scott MacDonnell

Video Production - Freelancing Associate

With over twenty years of corporate marketing experience, including senior marketing management roles with Mediaworks (TV3), Television New Zealand and Fairfax, Scott understands the critical aspects of the customer journey, ensuring outcomes are delivered.

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And when you speak, we'll listen.

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