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Quality copywriting is difficult; indeed, much harder than is often credited.
As a former editor in a typically under-resourced modern media business, I have proof-read and edited millions of words contributed by writers of every standard.
Even the best professionals seldom submit word-perfect prose. If you struggle as an amateur, take heart, here are a few tips and tools we use routinely to produce material as close to pristine as possible:
The quality of the content matters. Put the material first and the proof-reading second. Before starting a draft, it is usually beneficial to:
Write a draft in Microsoft Word
Step 1: Draft document in Microsoft Word with Grammarly installed.
Step 2: Review document with Word's built-in review tools.
Step 3: Review with Grammarly in Word.
Step 4: Listen to the document with Word's "Read Aloud" feature.
Step 5: If required, transfer all the copy to the Grammarly App (installed on your machine). Check the document for the required clarity, tone of delivery and reader engagement.
Fathom offers a full-service web and digital business development team. We leverage world-class visual development tools to strategise, design and build digital products faster and cheaper than is traditionally possible.Go to Studio
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Packed with resources for any enterprise exploring digital revenue opportunities, Fathom supports start-ups, home entrepreneurs and businesses in any sector. Learn to build digital assets, implement strategy, drive campaign marketing and more.
Fathom offers a full-service web and digital business development team. We leverage world-class visual development tools to strategise, design and build digital products faster and cheaper than is traditionally possible.