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Content marketing forms a central part of many Fathom client's promotional plans.
For Fathom founder Jeff Strang, the opportunity to join the Dickey Boats team on a delivery voyage of its flagship Semifly 45 from New Zealand to Australia presented the perfect mix of professional expressionism and justified escapism.
'Opua to Sydney - traversing the Ditch on a Dickey Semifly 45’ appeared in Club Marine Magazine, and as PR in heavily edited short-form across the various marine publications. It now ranks as one of the company's top SEO performers on the Dickey Boats' website.