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Diving-related deaths, particularly in the 45-plus age group, are often caused by lack of fitness and/or impairment by drugs and alcohol, gear maintenance and checks, and the absence of a diving buddy.
On behalf of NZ Underwater, Fathom strategised a campaign to address the issues via funding from Water Safety NZ. With funding approved, a full campaign was developed and implemented within the significant constraints of the budget.
The campaign components include and logo design, sticker production, PR production, native advertising and multiple video formats.