Campaign Management

Survive the Dive

NZ Underwater / Water Safety NZ

Diving-related deaths, particularly in the 45-plus age group, are often caused by lack of fitness and/or impairment by drugs and alcohol, gear maintenance and checks, and the absence of a diving buddy.

On behalf of NZ Underwater, Fathom strategised a campaign to address the issues via funding from Water Safety NZ. With funding approved, a full campaign was developed and implemented within the significant constraints of the budget.

The campaign components include and logo design, sticker production, PR production, native advertising and multiple video formats.

Campaign Management
Strategic Planning
Video Production
Survive the Dive
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