Fathom

Content Marketing

The Gunn Guide

Rodd & Gunn

Iconic New Zealand menswear label Rodd & Gunn celebrates each fashion season release with the production of its anchor marketing product, the Gunn Guide.

Showcasing the brand's vision, the Gunn Guide tells an immersive story of exotic locations, high-quality, sustainable garment design and development and an inspirational "Gunn Guy" lifestyle of fashion, adventure and cuisine.

The Gunn Guide features in stores around the world and is re-purposed across digital channels.Fathom manages all interviews, copywriting and assists including editing the final product.

Services supplied
Copywriting
Content Marketing
The Gunn Guide