Founder of the Fathom, Jeff's a broadly experienced  marketer, specialising in strategy & digital commerce models.

Jeff loves building productive digital business tools and platforms. He recognises that the long-term success of such work relies of top-level brand development, marketing and content support.

A former professional seafarer, Jeff's transition to the professional world included several years in publishing as journalist and editor followed by senior management marketing and publishing positions.

On a mountain bike his bravery far outweighs his skill-set but his true love is to be found at the end of a fly rod far up New Zealand's remote mountain rivers and streams.