Fathom Associate, Scott Macdonnell owns a video production agency specialising in creating video content designed to primarily engage the audience, but also deliver on critical commercial objectives with a marketing perspective.
As Director of NZ Fishing World, a fully digital media platform, Scott’s work in video production has evolved from client’s demands for this hungrily consumed format.
His clients are commonly from the marine industry where a specific range of skills and equipment are required to produce video content in the harsh oceanic environments. Moving subjects and horizons, harsh sun, wind and salt spray can provide a considerable challenge for film production.
By no means limited to the water, Scott is more than happy working on land-based clients where he finds the environment is more easily controlled and has produced work recently such as for FUSO Trucks and Tairawhiti Gisborne Tourism.
Scott’s production values suit SME clients requiring cost-effective video created on a limited budget for online marketing purposes.
With over twenty years of corporate marketing experience, including senior marketing management roles with Mitsubishi Motors, Mediaworks (TV3), Television New Zealand, MSN, and Fairfax, Scott is fluent in all mainstream media. He understands the critical aspects of the customer journey and will ensure that end outcomes are considered within the project.
It’s not just about shooting pretty pictures, and this is important when constructing video-based marketing initiatives.
Results matter, and having also owner-operated a large Avanti Bicycles retail outlet for 6 years, Scott appreciates the nature, challenges and opportunities in the retail market, and the importance of every dollar spent on promotional collateral.
With so much customer-facing and service experience, you’ll find Scott easy to work with.
Using DSLR, small cinema cameras, gimbals, and drones, no location is impossible, and all briefs are welcome.